How to Take a Company from Good to Great

<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4661954/height/90/width/640/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/backward/no-cache/true/render-playlist/no/custom-color/87A93A/" height="90" width="640" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>

What makes a company great?

Many companies are good, only a few companies are GREAT.

In this episode I am going to talk about a book called “From Good to Great”, by Jim Collins. In the book, the author studied companies that were able to outperform all the others, in order to figure out WHY and HOW these companies had so much success. He breaks down a few certain principles all these great companies followed that led them to become leaders in their market.

YOU can take these concepts and apply them to YOUR business or career, and even your life and English learning. Listen and learn how to make something great!

The Main Points
  • Most companies never become “great companies”
  • With the right approach to business, companies can follow the paths of the great companies.
  • The “hedgehog concept” simplifies 3 main principles behind business. If you stick to that, you will have more success
  • A level 5 leader is humble, and knows how to work with their employees on an equal level
  • You have to talk about the big problems that are happening, and not hide them from employees.
  • Don’t let ego get in the way of leadership

 

The Vocab & Expressions

outperform – to do better than someone or something else; they outperformed all the other companies.

to stick to – stay on the same plan: connect to something, like gum

overly – too much, an exaggerated amount

humility – to not think you are more important than other people based on status, power.

plumber – a service person who works with water systems in a building/house

to be on the same page – everyone has the same information going into a situation

to blame – to accuse someone else for doing something, put responsibility on another person or circumstance

The Joke

So my boss texted me, and he said, “Hey, send me one of your funny jokes!”

And I said, ” I am working right now, but I will send you one later”

And the boss said, “haha, that was fantastic! Now send me another one.”

 

*The boss thought that when I said “I am working”, it was a joke. That’s some office humor. :/

Read the book!
<iframe style="width:120px;height:240px;" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=as_ss_li_til&ad_type=product_link&tracking_id=kiconwell-20&marketplace=amazon®ion=US&placement=B0058DRUV6&asins=B0058DRUV6&linkId=502d0484ca0de8e65738100a3af4aa6b&show_border=true&link_opens_in_new_window=true"></iframe>
Resources

Some other great, short videos from Jim Collins:

Go to this link

<script src="https://app.convertkit.com/assets/CKJS4.js?v=21"></script> <div class="ck_form ck_vertical_subscription_form"> <div class="ck_form_content"> <h3 class="ck_form_title">Get FREE Transcripts</h3> <div class="ck_description"> <span class="ck_image"> <img alt="Rsz_1screen_shot_2016-04-30_at_125440_pm" src="https://s3.amazonaws.com/convertkit/subscription_forms/images/004/850/736/standard/rsz_1screen_shot_2016-04-30_at_125440_pm.png?1462042795" /> </span> <p><strong>DOWNLOAD all seven transcripts to <em>The 7 Habits of Highly Effective People</em> series.</strong> </p> </div> </div> <div class="ck_form_fields"> <div id='ck_success_msg' style='display:none;'> <p>Success! Now check your email to get the snazzy ebook with all the transcripts.</p> </div> <!-- Form starts here --> <form id="ck_subscribe_form" class="ck_subscribe_form" action="https://app.convertkit.com/landing_pages/38901/subscribe" data-remote="true"> <input type="hidden" value="{"form_style":"full","embed_style":"inline","embed_trigger":"timing","scroll_percentage":"70","delay_seconds":"5","display_position":"br","display_devices":"all","days_no_show":"15","converted_behavior":"hide"}" id="ck_form_options"> <input type="hidden" name="id" value="38901" id="landing_page_id"> <div class="ck_errorArea"> <div id="ck_error_msg" style="display:none"> <p>There was an error submitting your subscription. Please try again.</p> </div> </div> <div class="ck_control_group ck_first_name_field_group"> <label class="ck_label" for="ck_firstNameField">First Name</label> <input type="text" name="first_name" class="ck_first_name" id="ck_firstNameField"> </div> <div class="ck_control_group ck_email_field_group"> <label class="ck_label" for="ck_emailField">Email Address</label> <input type="email" name="email" class="ck_email_address" id="ck_emailField" required> </div> <button class="subscribe_button ck_subscribe_button btn fields" id='ck_subscribe_button'> DOWNLOAD </button> <span class="ck_guarantee"> No spam here. Promise! <a class="ck_powered_by" href="https://convertkit.com/?utm_campaign=poweredby">Powered by ConvertKit</a> </span> </form> </div> </div> <style type="text/css">/* Layout */ .ck_form { /* divider image */ background: #fff url(data:image/gif;base64,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) repeat-y center top; font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.5em; overflow: hidden; color: #4d4d4d; font-size: 16px; border-top: solid 20px #3071b0; border-top-color: #b03030; border-bottom: solid 10px #3d3d3d; border-bottom-color: #6a1d1d; -webkit-box-shadow: 0px 0px 5px rgba(0,0,0,.3); -moz-box-shadow: 0px 0px 5px rgba(0,0,0,.3); box-shadow: 0px 0px 5px rgba(0,0,0,.3); clear: both; margin: 20px 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #ck_subscribe_form { clear: both; } /* Element Queries — uses JS */ .ck_form_content, .ck_form_fields { width: 50%; float: left; padding: 5%; } .ck_form.ck_horizontal { } .ck_form_content { border-bottom: none; } .ck_form.ck_vertical { background: #fff; } .ck_vertical .ck_form_content, .ck_vertical .ck_form_fields { padding: 10%; width: 100%; float: none; } .ck_vertical .ck_form_content { border-bottom: 1px dotted #aaa; overflow: hidden; } /* Trigger the vertical layout with media queries as well */ @media all and (max-width: 499px) { .ck_form { background: #fff; } .ck_form_content, .ck_form_fields { padding: 10%; width: 100%; float: none; } .ck_form_content { border-bottom: 1px dotted #aaa; } } /* Content */ .ck_form_content h3 { margin: 0px 0px 15px; font-size: 24px; padding: 0px; } .ck_form_content p { font-size: 14px; } .ck_image { float: left; margin-right: 5px; } /* Form fields */ .ck_errorArea { display: none; } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_label { font-size: 14px; font-weight: bold; } .ck_form input[type="text"], .ck_form input[type="email"] { font-size: 14px; padding: 10px 8px; width: 100%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 4px; -webkit-border-radius: 4px; border-radius: 4px; /* border radius */ background-color: #f8f7f7; /* layer fill content */ margin-bottom: 5px; height: auto; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_checkbox { padding: 10px 0px 10px 20px; display: block; clear: both; } .ck_checkbox input.optIn { margin-left: -20px; margin-top: 0; } .ck_form .ck_opt_in_prompt { margin-left: 4px; } .ck_form .ck_opt_in_prompt p { display: inline; } .ck_form .ck_subscribe_button { width: 100%; color: #fff; margin: 10px 0px 0px; padding: 10px 0px; font-size: 18px; background: #04b9d9; -moz-border-radius: 4px; -webkit-border-radius: 4px; border-radius: 4px; /* border radius */ cursor: pointer; border: none; text-shadow: none; } .ck_form .ck_guarantee { color: #626262; font-size: 12px; text-align: center; padding: 5px 0px; display: block; } .ck_form .ck_powered_by { display: block; color: #aaa; } .ck_form .ck_powered_by:hover { display: block; color: #444; } .ck_converted_content { display: none; padding: 5%; background: #fff; } </style>